Mood board template photoshop how to#

Think of it this way: Have you ever gone into a store that you knew immediately wasn’t your style? Chances are you didn’t hang out there too long. What Is A Mood Board And Why Is It Important?Ī mood board is a collection of photos and graphics that, when placed together, create the feeling you want customers or clients to associate with your brand.Ĭreating an emotional connection with your target audience is one of the most effective ways to get them stay on your website and take action on your website.

Mood board template photoshop how to#

In this post, we’ll be giving you all of the details on what mood boards are, why they’re essential for your brand, and how to create your own without Photoshop! This helps me narrow down on the design style they truly want and it helps me see which images I should use in their moodboard.If you follow us on Instagram, you’ve probably seen us post mood boards that we’ve created for clients, but you might not know exactly what they are or why they’re important. In their comment, they have to say what they love about the image. That's why you need to ask your clients to narrow down on their images!Īfter my clients have completed their Pinterest board, I ask them to leave a comment on the 10 images they love the most. Narrow down the imagesĪs I mentioned earlier in this blog post, sometimes your clients will pin images from a range of different styles. Looking for patterns helps me see the design style my client truly wants, and stops me from creating designs they don't like. Do they pin a particular colour a lot? A particular font style? Are the photos they pin following the same style? When they're done, I analyze the Pinterest board for patterns. I ask my clients to pin a minimum of 5 logos, 5 photos, 5 patterns, 5 fonts, 5 website designs and 5 color palettes, but they usually go crazy (which I love!) and pin lots more. Here's a look at my design process and how moodboarding fits into my system. Then you can ask your client to choose just one moodboard to guide the style and vibe of their project.

You can create two moodboards that depict both styles, and give each moodboard its own colour palette. When they do this, how do you know which style you should pursue for their brand? Feminine? Or modern and bold? They may pin images that are feminine and images that are modern and bold. Yes, a Pinterest board of design inspiration is the perfect start to your design projects because it gives you a window into your client's aesthetic and wants. If so, you may be thinking: Why do I need to also create a moodboard? If you're in my course, Organize & Automate, you may already be getting your clients to create a secret Pinterest board filled with design inspiration. Why create a moodboard if your client has already created a Pinterest board? Once you have this moodboard, you can confidently move on to designing because you fully understand what style, vibe and colours your clients are looking for. This helps you to stay on-brand with everything you design. Instead of continually having to open up their Pinterest board, you can simply open up their moodboard in Photoshop or Illustrator and keep it in view while designing.It ensures you and your client are both on the same page regarding the aesthetic they're looking for and the vibe they want their brand to give.The moodboard will help you achieve three things: The purpose of a moodboard is to capture your client's desired website + brand style in one glance. Trust me, moodboarding is essential to your brand and website design process and in today's post, I'm going to show you why + how to create your moodboards! Why create moodboards for your design clients? Maybe you think moodboarding is a waste of time?